Why Are People Signing Up For SEO Online Courses Taught by Those Who Can't Rank Their sitE WELL?

Coming from a Reddit user, here said " I have decided to start learning SEO techniques and as part of that I have been looking at a lot of resources online that will help me.

It's natural that these search results will yield a lot of paid online courses. Let's take Udemy for example, I find highly rated courses an,d then I think great, there are a lot of positive reviews about this one, so maybe I will give this one a try. And then I look up the author and his blog/website. It has absolutely terrible statistics.

Guys like Brian Dean or Neil Patel have highly-ranking blogs and following their blogs/tips about SEO will give a newbie like me some confidence in learning from them because at least these guys did it so they must surely know what they are saying.

Do you want to know the best answer for this? They all want to make money.

As another Redditor will say,

SEO is full of scammers but just because a SEO course owner doens't have a highly ranking/well performing page doesn't mean they're charlatans.

I don't know who Brian Dean is, but Neil Patel has been in the business for an extremely long time and he's been writing about SEO for eternity.

SEO topics are extremely saturated and if Neil Patel was to start a brand new site, completely new without getting any backlinks from his pre-exisiting properties he too would struggle to get it visible in the first 200 search results. Google has trimmed down the search results to 200 instead of 1K now.

The truth is you can have an extremely competant SEO who is up to date with everything and doing SEO professionally at a top agency whose decided to create a udemy course, based on their knowledge and experience. They would have a website with no backlinks and fresh content that will take time for google to locate.

Due to the nature of the industry, they may have some very good affiliate sites which they can't share in their course because people will just imitate it or troll it and blast it with links.

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Over to you. What do you think about it?